What is Digital Acceleration?

Innovations shape the business world. Today, considering the high speed of technological advancements, businesses have to be constantly evolving in order to stay updated and intact. The digital world moves rapidly and businesses try to come up with new strategies and roadmaps not to fall behind in the market. So, there could be people with specific titles mostly in the IT department of a company to analyse the technological trends. A Digital Transformation Officer, for example, is a clear example of such a trend.

It’s known that the era of Digital Transformation is here. The widespread pursuit of digitalization has many benefits for businesses.

• Business continuity
• Optimized customer access
• A digital workplace knowing no physical boundaries
• More profit

These 4 prominent benefits of Digital Transformation are actually the key goals for a lot of businesses. This being the case, businesses try to speed up their Digital Transformation processes.

If you want to comprehend Digital Transformation before dwelling on Digital Acceleration, please read the Digital Transformation article to get informed.

What is Digital Acceleration?

Generally used in an interchangeable way with Digital Transformation, Digital Acceleration is the overall “growth pattern” of a company through Digital Transformation. Put simply, Digital Transformation is employing new technologies that facilitate contemporary business while Digital Acceleration is the set of thinking that employing such innovative solutions will benefit the business. If a business is trying to speed up, streamline, innovate its business processes, and start using Digital Transformation solutions & techniques after having considered similar solutions, this whole trend is called Digital Acceleration. It’s because Digital Transformation and the constant search for visionary innovations “accelerate” the business.

Deciding to migrate to the Cloud is an example of Digital Transformation, for example. But the overall process of analysing the potential benefits of such a transformation and then realizing these benefits for the business after having migrated is Digital Acceleration. You could learn more about Cloud Migration in the article.

As it’s a comprehensive mindset rather than a well-defined action, Digital Acceleration has some benefits that can be interpreted differently for specific businesses:

• Vision for the future: Rapidly evolving business technologies do not seem to be speeding down. In the future, all these advancements will exponentially increase and Digital Acceleration will facilitate employing such innovations.
• Financial savings: Procuring new technologies and accepting key strategies for growth will bring about financial savings in the long run.
• Scalability: Digital Acceleration moves along with the business. If the business gets bigger, Digital Acceleration methodology also gains size. This scalable interrelationship between the business and approach is a good fit for profitability.
• Better time and effort management: While some high-skilled employees have to deal with repetitive business tasks with low added value today, Digital Acceleration will change the game and provide opportunities for the employee to let go of the monotonous tasks by automating them.
• Efficient decision-making: Knowing the business advancements taking place in the world will provide a clearer picture when on the verge of deciding which strategies work best.

What is Needed for Digital Acceleration?

Though the requirements of Digital Acceleration may differ from business to business and from sector to sector, there is a blueprint for employing such a robust business mindset.

• Visionary corporate management: As Digital Acceleration is a comprehensive business strategy without clear-cut borders, the most important thing is that the business should accept it as company culture and allocate personnel specifically responsible for following global technological trends.
• Insight into the IT landscape: A business always has more urgent Digital Transformation needs in some specific business processes. To identify such weak points and mend them first, the IT landscape of a business should be visible rather than complex. Application Portfolio Management, for example, would benefit from structuring such a visible and effective IT landscape. Feel free to read about Application Portfolio Management.
• Budget: For the first steps, the whole Digital Transformation might be costly as the legacy systems are to be transformed completely. But once the main structure of the company is digitalized, integrating new solutions and modules is quite easy.
• Project management experience: Digital Transformation projects might take some time. Having experience in managing critical projects would certainly benefit the digital journeys of businesses.